Citation building & NAP consistency that ranks
Google uses citation consistency across 50–200+ authoritative sources as a trust signal. We audit, clean, deduplicate and build hyperlocal and niche-industry citations that compound rankings month over month.
Full citation audit
BrightLocal + Whitespark audit across 90+ data sources to surface every NAP inconsistency and duplicate listing.
Niche directories
Industry-specific citations (Healthgrades, Avvo, FindLaw, BBB, Chamber, trade associations) that carry 1.7x the influence of generic directories.
Ongoing monitoring
Quarterly re-audit to catch new duplicates, NAP drift and listing suppression before they cost rankings.
How the engagement actually runs
Citation audit
Pull every existing citation across 90+ aggregators and directories. Score by accuracy and authority.
NAP cleanup
Fix every wrong phone, address or business name. Remove duplicates. Suppress old listings from prior owners.
Citation building
Add 50 to 200+ new citations across general, niche-industry and hyperlocal directories.
Quarterly monitoring
Re-audit every 90 days to catch drift, new duplicates and listing suppression.
What you get
- Full citation audit report (with screenshots and source list)
- NAP cleanup across all incorrect existing citations
- 50 to 200+ new citations on authoritative general and niche directories
- Data aggregator submissions (Foursquare, Data Axle, Localeze, Neustar)
- Industry-specific directory placements (e.g. Healthgrades, BBB, Avvo, FindLaw)
- Chamber of Commerce and local association listings
- Duplicate listing removal and suspended-listing recovery
- Quarterly re-audit and drift correction
Ideal for
- Businesses with NAP scattered across legacy directories from a previous owner
- Newly-rebranded or relocated businesses needing full citation cleanup
- Multi-location brands managing citations across 5+ locations
- Practices in YMYL verticals (medical, legal, financial) needing authoritative niche citations
Citation building & NAP consistency that ranks — questions people ask
How many citations does my business actually need?
Quality beats volume. Most local businesses do well with 50 to 100 high-authority and niche-relevant citations. Service-area businesses covering 5+ cities often need 150 to 200+. Adding 500 low-quality citations on spammy directories can actively harm rankings.
What is NAP consistency and why does it matter?
NAP stands for Name, Address, Phone. Google cross-references your business across the web. When NAP is identical everywhere, Google treats your business as one trusted entity. When NAP varies, Google may not associate the citations with your profile, weakening ranking signals.
How long does citation building take to affect rankings?
Initial NAP cleanup can move rankings within 2 to 4 weeks because Google reconciles signals quickly. New citation building shows compounding effect over 3 to 6 months. Citation work is foundational, not a quick win.
Should I pay for Yext or similar listing management subscriptions?
Yext and similar services work, but you rent the citations. When you stop paying, listings revert. A one-time manual build of permanent citations (where you own the login) is usually a better long-term investment for small businesses.
Let's get your business
found on Maps in no time.
Free 30-minute audit call. I'll show you exactly where you're losing local customers — and how to win them back.