On-page local SEO built for near-me search
Location pages, service pages, schema markup, image optimization and Core Web Vitals fixes. The on-page work most local sites skip is exactly what separates page 1 from page 3.
Location pages
One dedicated page per city you serve, mapped to real search demand and embedded with localized Service schema.
LocalBusiness + Service schema
Properly nested Schema.org markup that Google parses unambiguously for local rich results.
Core Web Vitals fixes
LCP under 2.5s, INP under 200ms, CLS under 0.1. A 1-second LCP improvement can lift conversion 7%.
How the engagement actually runs
On-page audit
Titles, meta, headings, schema, internal links, image optimization, Core Web Vitals, mobile rendering.
Keyword & intent map
Local keyword research that maps every page to specific search intent in your service area.
Build & ship
Location pages, service pages, schema, image work and technical fixes deployed in 3 sprints.
Monitor
Search Console monitoring, indexation tracking, ranking checks and iterative content updates.
What you get
- Local keyword research with intent mapping per page
- Title tag, meta description and heading rewrites across the site
- Dedicated location pages (1 per city with real search demand)
- Service area landing pages with embedded Google Maps
- LocalBusiness, Service and FAQPage schema (JSON-LD)
- Image optimization (WebP conversion, descriptive filenames, alt text)
- Core Web Vitals fixes targeting LCP < 2.5s, INP < 200ms, CLS < 0.1
- Internal linking architecture connecting services, locations and case studies
Ideal for
- Sites with one generic Services page trying to rank in multiple cities
- Service-area businesses missing dedicated city or neighborhood pages
- Sites with poor mobile Core Web Vitals (LCP > 3s) suppressing rankings
- Multi-location brands needing schema markup that distinguishes each location
On-page local SEO built for near-me search — questions people ask
Do I need a separate location page for every city I serve?
Only for cities with real search demand. Use Google Keyword Planner to confirm at least 300 to 500 monthly searches for [service] in [city] before building. Thin pages targeting low-volume cities can be flagged as doorway pages, which hurts rankings.
What schema types matter most for local SEO?
LocalBusiness (or its industry subtype like Dentist, HVACBusiness, RoofingContractor) is the foundation. Service schema describes specific offerings. FAQPage schema increases AI citation likelihood. Person schema on staff bios reinforces E-E-A-T for YMYL categories like health and legal.
How much do Core Web Vitals affect local rankings?
Significantly. Google explicitly uses CWV as a ranking signal. Beyond ranking, Google's research shows every 1-second improvement in LCP correlates with about a 7 percent lift in conversion rate. Slow mobile sites lose both rank and revenue.
Should I rewrite my entire site or only some pages?
Start with the pages closest to ranking (positions 5 to 20 on page 1 or 2). Quick wins there often produce results inside 30 to 60 days. Full site rewrites are appropriate for sites with deep content debt or major structural issues.
Let's get your business
found on Maps in no time.
Free 30-minute audit call. I'll show you exactly where you're losing local customers — and how to win them back.